Hi there, I'm
Will Dolezal
I discover potential within business data to inform, inspire, and impact. From strategy to augmentation, I deliver revelatory and actionable insights to help your business thrive.
My Work
ABOUT ME
JUST WHO AM I
I'm an effective communicator, which allows me to be successful as I leverage clients' digital assets and data to guide technical SEO and website performance. My passion for understanding new trends enables me to be a creative and adaptive problem solver. A University of Minnesota graduate in Economics, I have over a decade of industry experience in both client and agency settings. My professional experience ranges from small, local businesses to large, international corporations such as SAP Concur. When I'm not crunching on data, you'll likely find me planning future sailing adventures or dreaming about waffles. Someday, I hope to become a published author of a Laffy Taffy joke.
WHERE MY TIME GOES
SEM - Keywords, Ads, Scripts
Analytics - Dashboard, Filters, Pixels
SEO - Schema, Meta Data, Pagespeed
Meetings - Recurring, New Business, 1on1s
SKILLS
Search Engine Optimization
Enhancing web property performance in search results. Local to technical search engine optimization.
Conversion Rate Optimization
Creating leverage from on-site change to boost performance metrics. From A/B testing to heat maps to user flows.
Search Engine Marketing
Strategy, creation, and management of campaigns on Google Ads and Bing Ads. Shopping, display, text, and video.
Analytics Tracking
Set up and maintenance of website analytics and tracking from pageviews to custom user dimensions and cookies.
Reporting
Static and dynamic dashboards of performance metrics. Supplemental summaries of website performance.
Data Analysis
Ad hoc analysis of website and business data to provide actionable insights for business leaders using data science techniques.