Sullivan Cotter

VISIBILITY AND INSIGHTS FROM EBLASTS

A leader in the assessment and development of performance-based total rewards programs, Sullivan Cotter, sends a recurring e-blast when they publish new research data in their proprietary platform. Visibility and insights on these e-blasts were lacking. The marketing team needed to know where performance opportunities existed.

 

I implemented a comprehensive tracking strategy capturing all user engagement points for a large batch of different e-blast templates. Tracking not only provided insight from e-blast engagement but also user activity on their marketing website. These performance insights, along with data from Sullivan Cotter’s Constant Contact account, was compiled each month into a dashboard and executive summary. I delivered these reports and additional findings to Sullivan Cotter’s leadership via a monthly status call.

GENERAL OVERVIEW

SullivanCotter partners with health care and other not-for-profit organizations to develop and implement integrated performance-based total rewards programs.

PROJECT SCOPE

Analytics and tracking
EBlast campaigns

CUSTOMER SITE/URL

sullivancotter.com



CONTACT ME



Work Line:

+1-206-800-7870 – Direct

Region:

Seattle
Washington
USA

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